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Social Media Marketing (SMM) is the use of social media platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube to promote a brand, product, or service. It involves creating and sharing content—such as posts, videos, stories, and ads—to engage audiences, grow followers, and drive website traffic or sales.
SMM offers powerful, real-time engagement and brand-building opportunities:
The primary goal of social media marketing is to build brand awareness, foster community engagement, and drive business results—whether it’s lead generation, sales, or customer support. It’s about creating meaningful interactions with your audience where they already spend their time online.
