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Google Ads / PPC

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Google Ads / PPC

What is Known as Google Ads / PPC?

Google Ads, also known as Pay-Per-Click (PPC) advertising, is an online advertising platform by Google where advertisers bid on keywords to display ads on Google search results, YouTube, and partner websites. Advertisers only pay when users click on their ads, making it a performance-based model designed to drive targeted traffic.

Benefits of Google Ads / PPC

Running Google Ads campaigns offers several impactful business benefits:

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  • Instant Visibility: Reach the top of search results within hours of launching a campaign.
  • Highly Targeted: Ads appear only to users searching for specific keywords or demographics.
  • Budget Control: Set daily or campaign limits to manage ad spend effectively.
  • Trackable ROI: Detailed analytics show exactly what’s working and what’s not.
  • Boost Conversions: Drives high-intent traffic likely to take action on your website.

What is the Goal of Google Ads / PPC?

The goal of Google Ads/PPC is to generate immediate, targeted visibility and conversions—such as website visits, product sales, or lead inquiries—by placing your business in front of potential customers who are actively searching for related products or services. It enables measurable, scalable marketing that can be optimized in real time.

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