Close
Digital Marketing is the practice of promoting products, services, or brands using digital channels such as search engines, social media, email, websites, and mobile apps. It involves strategies like Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, social media marketing, email campaigns, and more to reach and engage target audiences online.
Using digital strategies can transform how businesses reach and interact with customers:
The goal of digital marketing is to attract, engage, convert, and retain customers by delivering the right message to the right audience at the right time. It aims to increase brand awareness, drive targeted traffic, boost sales, and build long-term customer relationships through measurable and cost-effective methods.
